
Below are my primary areas of focus based on over ten years of tangible career experience across company stages, from bootstrapped to Big Tech:
Business Functions
Strategy
- Competitive Analysis & Differentiation
- Go-To-Market (GTM) Strategy Development
- Market Positioning, Value Proposition, & Pricing
- Product Development & Expansion Strategy
Marketing
- Brand Evaluation & Development
- Content Development & Marketing Plan
- Customer Segmentation & Community Development
- Digital Marketing Strategy & Search Engine Optimization (SEO)
Operations
- Marketing Operations Audit & Optimization
- Operational Cost Reduction
- Operational Infrastructure Design & Optimization
- Program Management & Strategy Execution
Industries
Gaming
- Achieving Product-Market Fit (PMF)
- Budgeting & Forecasting
- Executive Production
- Game Design
- Go-To-Market & Releasing a Successful Game
- Team Building & Management
Media Tech
- Platform Optimization (specialties: YouTube, Instagram, LinkedIn, Reddit, Discord)
- Platform-Specific Analysis & Growth Plan
- Partnership Management Qualification & Success Plan
Music
- Release Strategy & Operations Checklist
- Content Marketing Assets Strategy & Execution
- Luminate Charting Strategy & Execution
- Music Royalty Growth Plan
- Sync Licensing Strategy